Where Conversion Science Gets Pushed to Its Limits
Web Builder Lab is our applied research arm. We explore the edges of what's possible in landing page design and performance — and publish what we learn.
What We're Investigating
What's Cooking in the Lab
Above-the-Fold Hierarchy Research
Studying the optimal placement and visual weight of hero elements — headline, CTA, and social proof — to maximize first-impression conversion across industries.
Sub-Second Load Architecture
Experimenting with edge-deployed static assets, font subsetting, and critical CSS inlining to achieve under-1s LCP on mobile across all our project templates.
AI-Assisted Layout Generation
Exploring prompt-based layout scaffolding that generates semantically correct, brand-aligned section structures — without sacrificing design quality for AI speed.
Trust Signal Placement Study
A controlled benchmark testing the conversion impact of logo bars, testimonials, and case study links at different scroll depths and page positions.
CTA Copy & Color Benchmarks
Open benchmarks comparing button text, color contrast ratios, and size across 50+ real project CTAs — with reproducible A/B test results.
Blog-to-Landing Integration Patterns
Designing seamless pipelines that pull existing blog content into landing page sections — maintaining SEO equity while improving on-page engagement.